Mike Costa, Vice President and General Manager of NewsChannel 9, advocates for financial investments in sporting events like the NCAA Division I Football Championship and especially the Chattanooga Classic:
The Chattanooga Classic is an under utilized marketing tool for Chattanooga. Because the tournament does not have a title sponsor, it is not broadcast live on cable on the Golf Channel. What a tremendous loss of worldwide exposure for a city like ours.
Sports, sporting events are not just for the participants and the fans. They are an asset for a community. They bring revenue. They bring exposure. Let's make sure we don't lose two of the biggest jewels in our sports crown.
John Hawbaker
Christian Höferle on Oct. 27, 2009
I agree. And I would also like to add soccer to this list of under utilized sports assets in the city.